If you’re pursuing a career in acting or entertainment, your headshot is your calling card. But not all headshots serve the same purpose. The two most common types are commercial headshots and theatrical headshots—and while they may seem similar, they target different casting needs.
So, what’s the difference? Can you use one headshot for everything? Let’s break down commercial vs. theatrical headshots so you can confidently present yourself to the right industry professionals.
What is a Commercial Headshot?
A commercial headshot is designed for actors looking to land roles in commercials. Advertisers and brands want someone who connects quickly with an audience—someone who looks relatable, trustworthy, and engaging in just a few seconds.
Key Features of a Commercial Headshot:
✔ Warm and inviting expressions – A natural, engaging smile is often preferred.
✔ Bright and approachable energy – Your expression should make people feel comfortable and confident in you.
✔ Clear, clean background – Typically, simple backgrounds work best to keep the focus on you.
✔ Vibrant wardrobe choices – Jewel tones, blues, greens, and warm colors make your headshot pop.
✔ Minimal shadows, even lighting – A bright, well-lit look enhances your approachability.
💡 Think of a commercial headshot as the first impression you give in a 30-second ad. Casting directors want someone who fits the right demographic for their brand—whether that’s a young professional, a cool parent, or an everyday relatable person.
Who needs a commercial headshot?
- Actors auditioning for commercials
- Professionals in corporate marketing roles
- Entrepreneurs and business owners for branding
- Influencers and media personalities
What is a Theatrical Headshot?
A theatrical headshot is used for TV, film, and theater roles. Unlike commercial headshots, which focus on general likability, theatrical headshots show depth, character, and emotion.
Key Features of a Theatrical Headshot:
✔ Serious, grounded expressions – Often without a smile, but with emotion in the eyes.
✔ Subtle intensity – Expressions can hint at complexity, mystery, or confidence.
✔ Moody or neutral backgrounds – More depth in lighting and contrast.
✔ Earth tones and natural wardrobe – Think deep blues, olives, burgundy, or classic grays.
✔ Dramatic but natural lighting – Shadows can add dimension and mood.
💡 Your theatrical headshot should make casting directors instantly see you as a specific character type. Are you the hero? The rebel? The villain? The best friend? These roles require a headshot that shows depth and personality beyond a standard smile.
Who needs a theatrical headshot?
- Actors auditioning for TV, film, and stage roles
- Comedians auditioning for sitcoms or dramas
- Artists and creatives looking for a serious, expressive portrait
Smiling in Headshots: When to Flash Those Teeth
Should you smile in your headshot? It depends!
- Commercial Headshots → YES! A warm, genuine smile is almost always a good choice.
- Theatrical Headshots → MAYBE. A subtle, knowing smirk or serious expression works best.
Pro Tip: Your photographer should capture a range of expressions so you have multiple options to match different casting needs.
Wardrobe for Commercial vs. Theatrical Headshots
What you wear plays a huge role in how your headshot is perceived.
Commercial Headshot Wardrobe:
✅ Bright, solid colors (jewel tones, blues, greens, warm shades)
✅ Casual but polished (think fitted t-shirts, blouses, or collared shirts)
✅ Modern, relatable looks that fit a wide demographic
🚫 Avoid dark tones like black or gray—these can make the image feel less inviting.
Theatrical Headshot Wardrobe:
✅ Earthy, muted tones (deep blues, olives, burgundy, neutral grays)
✅ Classic, character-driven clothing (layers, textures, subtle patterns)
✅ Something that aligns with the roles you audition for
🚫 Avoid overly busy patterns or bright colors that distract from your face.
Comedic Headshots: A Happy Middle Ground
A comedic headshot is the bridge between commercial and theatrical styles. It works well for actors who audition for sitcoms, stand-up, and comedy films.
What Makes a Comedic Headshot Different?
- More expressive and animated than a theatrical headshot
- Not as “smiley” as a commercial headshot, but still playful
- Can hint at the type of humor you bring (sarcastic, goofy, quirky)
Which Headshot Do You Need?
If you’re serious about acting, you’ll need both a commercial and a theatrical headshot.
- If you audition for commercials, you need a commercial headshot that’s bright, friendly, and marketable.
- If you’re going for TV, film, or stage roles, your theatrical headshot should showcase depth and personality.
- If you do comedy, having a comedic headshot adds versatility.
Need help choosing the right look? That’s where a professional photographer comes in! A great headshot captures more than just your face—it captures the essence of your personality and makes a lasting impression on casting directors.
📸 Book Your Professional Headshot Session Today!
Ready to elevate your acting career with the perfect headshot? Whether you need commercial, theatrical, or comedic headshots, we’ll create images that get you noticed.
👉 Book your session now
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